What’s the fun of a normal “best of” blog post?
Twas the night before Christmas and all through HQ
Only one direct marketer made her review
Of whether her plan had enough donor cares
To get gifts from poor up to the millionaires.
Her ED was nestled all snug in her bed
While visions of goal hitting danced in her head
The direct marketer combed her database app
With her brain all a flutter and no chance of a nap.
(Good so far? More’s the pity, this part of the verse
Starts off OK or so, but it gets a lot worse.)
As day eased into night and fog gave way to flurries
The marketer listed and pondered her worries.
What of online? Would her tests give her forms a lift
Above completion benchmarks and their norms for gift?
She had rounded the ask amounts for ammunition
To increase donor’s fluency of their cognition.
And she’d set up opt-ins with behavioral science
With a goal of decreasing that darned noncompliance.
Asks for feedback were set by her touchpoints with care.
In hope that constituents would soon be there.
Her team would make sure no comment went uncollected.
She knew from the for-profit world: people expect it.
And would the donors who came to her events
Become loyal to her org and give them some presents?
Or did they want to sip Corbel on the veranda
And hope to catch sight of that Lin-Manuel Miranda?
Not to throw away shots, she had donor resilience
By focusing on her peer-to-peer experience.
And she would get her long-sought promotion
With her comms that were set up to evoke emotion.
She knew that end of year helps create urgency,
But also a failure would not be an emergency.
All the tips and the tactics didn’t guarantee victory,
But the odds favor an address valedictory.
So as we bid farewell to twenty-sixteen,
Perhaps it is time to break our old routine.
For year end, let’s do things that will get us applause
And this year, we can be our own Santa Claus.