Product Description

Our Commitment model and benchmark survey will,

• Identify the strength of your donor relationships relative to the competition
• Provide Donor Commitment Scores^TM for every donor and,
• Most importantly, identify the brand, marketing, fundraising and donor service experiences your organization must take to impact it.

Everyone acknowledges the significant issues with acquisition; namely costs going up, yields going down. There are also significant issues with retention; namely there isn’t enough. This is really two sides of the same coin; the increasingly expensive to acquire donor coming in has little (and maybe less than he/she used too?) motivation to stay.

The financial argument for trying to keep them is well known – it can cost up to 10 times as much to bring in a new donor as keep an existing one (Sargeant & Lee) and it takes, on average, 18 months for a new donor to cover the cost of acquisition. Said another way, unless you have a specific plan to keep a newly acquired donor on the file for at least two years (assuming net zero isn’t your goal and how can it be?) then your organization, its mission and programs would be better served by not taking their initial contribution.

If the problem of acquisition and retention are related and severe and the financial imperative to fix it so clear then why are the trend lines getting worse, not better? And why aren’t donors who give you one donation not more motivated to give you a second?

The answer, they lack Commitment to your organization; the motive or intent to maintain their (nascent) relationship with your organization.

We know that the Committed donor has a higher average gift, HPC and lifetime value than the Un-Committed donor.

Features/Benefits:

• Finally, a math based linkage between your marketing , communications, fundraising and donor service activities and the bottom line.
• Identification of the FINITE number of donor experiences, among the many you provide, that truly impact your Donor Commitment Scores^TM
• A recommendation and practical guidance heavy deliverable along with a “what-if” simulator to see the impact on Commitment from improved communication, marketing or fundraising performance. Compare this to the dull, descriptive, dust filled research report of most research companies.
• A way to easily, cheaply and efficiently track progress.