Anatomy of a Committed Donor Infographic

November 30, 2011

Post by: Kevin Schulman

We recently conducted some additional analyzes using our National sample of 1200 recent, frequent cause donors.  Here are some interesting nuggets to help build out a profile and understanding of the “generic”, Committed Donor. One other factoid, not referenced in the infographic is the relationship between race/ethnicity and Commitment – the answer; there isn’t a [...]

Will anything get nonprofits more focused on retention? Doesn’t look like it…

November 21, 2011

Post by: Kevin Schulman

Many have already blogged on a recent report from Adrian Sargeant (produced as part of a recent Blackbaud Summit). The report, a series of recommendations based on input from a wide variety of sources, is worthy of repeated reference. At DonorVoice, there is one recommendation worthy of reprinting in full along with some color commentary. [...]

Why a Satisfied Donor is Not a Retained Donor

November 15, 2011

Post by: Kevin Schulman

Satisfaction – as a concept or framework for loyalty has been around a long time.  It is, like most good ideas in the social sciences, based on a theory; exchange theory to be exact.  In a nutshell this theory suggests people make decisions in a rationale manner, weighing (subconsciously in many cases) the benefit and [...]

Get the Report Ken Burnett Called Breakthrough and start increasing retention.

November 11, 2011

Post by: Kevin Schulman

The DonorVoice point of view is quite simple; until non-profits focus as much on donor attitudes as they do behaviors, they will never fix the retention problem.  And until retention is addressed, non-profits will forever be dealing with a leakier bucket, one that cannot be re-filled fast enough. Why attitudes? Donor attitudes dictate why donors [...]

Non-Profits Need A Cholesterol Test KPI

November 10, 2011

Post by: Kevin Schulman

Consider the term, Key Performance Indicator.  The first two words are great – “key” connotes importance and an answer at the same time and it modifies a word that is very positive.  The “indicator” word is the real weak link. We should not tolerate an indicator that merely points to a problem and yet offers [...]

Best Ask Amount? Consumer Pyschology Has Lot Answers.

November 3, 2011

Post by: Kevin Schulman

Theories exist for a reason – to be tested and validated or discarded.  Those theories that are borne out can provide strategic road-maps for how to engage and drive optimum behaviors since they provide a point of view on how the world works.  With a point of view, one can establish measurement and with measurement, [...]

Breaking News – Make Your Donors Move to Get More $ (or not)…

November 1, 2011

Post by: Kevin Schulman

Donor behavior matters, a lot.  And since donor attitudes CAUSE donor behavior, we’d argue they matter, a lot.  Consider this our bastardized version of the transitive property… The two are however, very complementary with behavior providing the “who”  (i.e. targeting & selection) and attitudes providing the “why” (i.e. communications and marketing to educate, persuade and [...]